This is me.

Hey there! I’m Cheryl Zipay Russell—PhD, reinvention queen, and your go-to guide for navigating the wild, wonderful ride of midlife. After weathering loss, love, big career pivots, and a few “what now?” moments of my own, I’ve made it my mission to help women over 50 rediscover joy, purpose, and a little fire in their bellies. Whether I’m leading a retreat, coaching through a clarity breakthrough, or sharing real talk on YouTube, everything I do is rooted in one belief: your next chapter can be your best one yet. Let’s make it happen—boldly, bravely, and with a little sparkle.

Cheryl and her husband smiling on a sunny vacation, enjoying midlife adventures and creating joyful

My Mission

My mission is to empower women in midlife to embrace their next chapter with clarity, confidence, and unapologetic joy. Through coaching, courses, community, and creative experiences, I help women navigate life transitions, rediscover their purpose, and design lives they’re truly excited to wake up to—no matter what they've been through or how late they feel they’re starting.

My Vision

I envision a world where women over 50 feel vibrant, visible, and wildly fulfilled. A world where midlife isn't a crisis—it’s a catalyst. Where reinvention becomes a rite of passage, and women boldly rewrite the rules of what success, happiness, and freedom look like in this powerful season of life.

Woman over 40 exercising outdoors, embracing a healthy midlife lifestyle and personal wellness journ

Get in touch

Midlife Reinvention

I help empower women in midlife to embrace their next chapter with clarity, confidence, and unapologetic joy. Through coaching, courses, community, and creative experiences, I help women navigate life transitions, rediscover their purpose, and design lives they’re truly excited to wake up to—no matter what they've been through or how late they feel they’re starting.

let's talk!

with Dr. Cheryl Russell